Today, it continues to serve all of marketing communications as a forum for debate and discussions. Account Membership Enter Learn Opportunities. Our mission Since its first outing in , the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate.
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Save statistic in. XLS format. PNG format. PDF format. No doubt they are the part of the festival that draws the most media attention. The reception enjoyed by the Official Selection was particularly convincing in this respect. Every year, the Festival invites artists from all over the world to give their own interpretation of the world of today and tomorrow, creating a world map of cinema. In , the 57 films in the Official Selection were produced by 35 different countries.
Accredited professionals come from all around the world as well countries were represented in and there is international coverage of the event in the media.
In addition, the Festival de Cannes offers filmmaking countries the chance to showcase the richness of their cinema in the Village International, which hosts an increasing number of countries every year - nearly a hundred in It forms an integral part of the Festival in the sense that it also facilitates networking and provides professionals with the services and tools they need in order to exchange information, hold negotiations and uncover new opportunities.
Despite being an event for film professionals only, the Festival is mindful of this reality and is taking steps to improve the way it reaches film enthusiasts. Since , the opening film has been released in French cinemas on the same day as its screening at Cannes and the opening ceremony has been broadcast in cinemas enabling audiences to experience the Festival launch night live.
These open-air screenings are open to everyone and represent a strong link with the general public and can play host to other events such as concerts, for example. The scheme involves inviting young people aged between 18 and 28 to the beginning and end of the festival to discover films from the Official Selection. It was so successful that it has been made an annual event.
In , it joined with the "Cannes Cinephiles" programme to welcome more than 7, fans to its cinemas. The prestige of Cannes belongs to a very complex trade secret.
While maintaining a solid connection with its past, the Festival is very ready to take on board new and original concepts. Over the years, it has evolved, all the while seeking to preserve its core values: the celebration of film, the discovery of new talent, and the bringing together of professionals and journalists from around the world with the aim of contributing to the creation and distribution of films.
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