Facebook is an Information Age native. In the Information Age we represented ourselves with this digital profile. But mobile has changed how we view digital identity.
With a connected camera televising our life in-the-moment, accumulated information takes a back seat to continual self-expression. Snapchat is native to this new reality. You are not a profile.
You are simply you. The result is that the profile is no longer the center of the social universe. In the Experience Age you are not a profile. In the Information Age, the start of communication was information. On Facebook you type into a status box, add metadata such as your location and select from a hierarchy of emotions for how you feel.
By contrast, Snapchat always starts with the camera. You may opt-out by clicking here. More From Forbes. Nov 10, , pm EST. Nov 10, , am EST. Edit Story. Jan 16, , pm EST. Information gathering is easy, and often quite enjoyable as well.
My students frequently complain that they need more information before coming to a view on a difficult case-study decision. Many corporate decisions are delayed because of the need for further analysis. Whether due to the complexity of the decision in front of them, or because of the fear of not performing sufficient due diligence, the easy option facing any executive is simply to request more information.
Easy access to data makes us intellectually lazy. But a data-driven approach to analysis has a couple of big flaws. First, the bigger the database, the easier it is to find support for any hypothesis you choose to test.
Second, big data makes us lazy — we allow rapid processing power to substitute for thinking and judgment. It was a bust. Most have now moved back towards a more rational model based around deep understanding, experience and intuition. Impulsive and Flighty Consumers. Watch how your fellow commuters juggle their smartphone, tablet and Kindle. Or marvel at your teenager doing his homework. With multiple sources of stimulation available at our fingertips, the capacity to focus and concentrate on a specific activity is falling.
A little learning is a dangerous thing. We are quick to access information that helps us, but we often lack the ability to make sense of it, or to use it appropriately. Doctors encounter this problem on a daily basis, as patients show up with often incorrect self-diagnoses.
Senior executives second-guess their subordinates because their corporate IT system gives them line-of-sight down to detailed plant-level data. We also see this at a societal level: people believe they have the right to information that is in the public interest think Wikileaks , but they are rarely capable of interpreting and using it in a sensible way.
At an individual level, we face two contrasting risks.
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