Pine Brothers sells throat lozenges, and in recent years, the company has gotten some attention for its marketing -- particularly its commercials, which have featured Waka Flocka and Martha Stewart.
Knight-McDowell says she has enjoyed putting her efforts into another consumer product company , especially one in which the marketing has been so creative. How the woman who inspired "Oprah's Favorite Things" ended up losing her fortune. News U. Politics Joe Biden Congress Extremism. Special Projects Highline. HuffPost Personal Video Horoscopes. Follow Us. Terms Privacy Policy. Cheating the public is the charge.
FTC was acting after a group of citizens launched a private lawsuit against Airborne claiming the product did not live up to its promise. Airborne agreed to a settlement whereby the company would pay thirty million dollars to the plaintiffs in the lawsuit, offer refunds to anyone who asked, and would desist from making unsubstantiated claims about reducing the risk of catching a cold colds, reducing the severity or duration of colds or offering protection against infection in crowded places.
But you can fool lots. Airborne has weathered the storm and is very much alive, using a clever new ad. A cold usually lasts a week. If you take Airborne I suspect it may last seven days.
Maybe the school teacher needs more than a thirty million dollar wrap on the knuckles. Enter your keywords. Sign-Up Here. Airborne products now are sold in most major grocery stores, pharmacies and airports in the United States and Canada. That's about double the broader industry of over-the-counter nutritional supplements. That growth potential is what made the acquisition so attractive, Schiff CEO Tarang Amin said in a conference call with investors.
About 70 percent of consumers know about Airborne, and the products have a "very loyal customer following," he said. Schiff is a year-old maker of vitamins, supplements and nutrition bars. Airborne's products are expected to continue to be manufactured by Amerilab Technologies Inc. Jackie Crosby is a general assignment business reporter who also writes about workplace issues and aging. She has also covered health care, city government and sports. Home All Sections. Log In Welcome, User.
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